REEBOK HERITAGE WALL

Project Author: WEFT

Type: Art & Design Commission

Services: Design, Production, Installation

Organizer: Reebok Middle East

Location: The Avenues, Kuwait

Year: 2018

WEFT were commissioned to create an artwork for the heritage wall at the new Reebok store at The Avenues mall in Kuwait. The outcome is a beautiful typograpic artwork associating Reebok with Future of Kuwait represented in a modern and bold aesthetic.

The artwork was inspired by an iconic Future Kuwait mural completed by Ricardas Blazukas in the heart of Kuwait City in 2016.

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