REEBOK HERITAGE WALL
Project Author: WEFT
Type: Art & Design Commission
Services: Design, Production, Installation
Organizer: Reebok Middle East
Location: The Avenues, Kuwait
WEFT were commissioned to create an artwork for the heritage wall at the new Reebok store at The Avenues mall in Kuwait. The outcome is a beautiful typograpic artwork associating Reebok with Future of Kuwait represented in a modern and bold aesthetic.
The artwork was inspired by an iconic Future Kuwait mural completed by Ricardas Blazukas in the heart of Kuwait City in 2016.